Internal Marketing September 10, 2018 Add Comment Marketing Concept Edit Preliminary In the field of service marketing, quality is very closely related to employee performance. An important feature of succe... Read More
Strategy analysis in marketing August 20, 2018 Add Comment Marketing Concept Edit The term market contains various meanings (Stanton, et al., 1994). Some define it as a meeting place between sellers and buy... Read More
Konsep Loyalitas Merek August 06, 2018 Add Comment Marketing Concept Edit As with emotions and satisfaction, loyalty is another concept that seems easy to talk about in everyday contexts, but b... Read More
Types of customer loyalty July 16, 2018 Add Comment Marketing Concept Edit Customer loyalty according to Sindel (2000: 20) "The state of mind or an attitude in which the customer has a desire to pur... Read More
What is "One-to-One Marketing"? July 02, 2018 Add Comment Marketing Concept Edit One-to-one marketing, similar to the personal marketing efforts initiated by Harrah’s Entertainment, represent a revolutionary... Read More