Marketing Concept

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Internal Marketing

Preliminary In the field of service marketing, quality is very closely related to employee performance. An important feature of succe...

The term market contains various meanings (Stanton, et al., 1994). Some define it as a meeting place between sellers and buy...

As with emotions and satisfaction, loyalty is another concept that seems easy to talk about in everyday contexts, but b...

Customer loyalty according to Sindel (2000: 20) "The state of mind or an attitude in which the customer has a desire to pur...

One-to-one marketing, similar to the personal marketing efforts initiated by Harrah’s Entertainment, represent a revolutionary...