Description: As one of the main needs of humans, the clothing business will always attract buyers in the market. However, do you know how to start a clothing brand?
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The tight competition in the clothing business should not make you afraid and "lose before starting fighting". You can still be successful in the fashion business if you know how to start a clothing brand and run it smartly.
How to Start a Clothing Brand
Are you interested in fashion and want to develop your brand? However, you should consider the following smart tips.
1. Mature Concept
The first step in how to start a wear brand is to make a mature concept. The concept must be exclusive and different from the others. This is one way that the clothes you sell have more value than your competitors' products. After making a concept, the next step is to conduct a market survey about the concept created. The purpose of the survey is to find out how many potential customers are interested in your product. For example, you want to sell special large-sized clothes. For the concept, you can imitate others but there is still more value in your product. In other word, your large-sized clothing brand must have characteristics that other brands don't have.
2. Fashion Design
After preparing the sales concept carefully, the next step to start clothes brand is to determine the fashion design as attractive as possible. Fashion design is also recommended to have characteristics that other designers do not have. You also need to think carefully about whether the design will sell well in the market and who is the target market.
If necessary, conduct a market survey to find out the responses of potential customers about the design that you created. Also, think about the cost of production. Remember, the more complex the design, the more expensive the production costs. The cost of production determines the selling price.
3. Product Logo
Although only in the form of doodles, for example, logos are very important to start marketing clothing brands. The printed logo on the clothes sometimes makes the wearer proud. However, the logo as a mirror of brand character does not necessarily have a high value. A logo that makes consumers proud is achieved by a long promotional campaign process.
To make an attractive logo, you should ask the opinion of friends as the target market of your brand. The goal is to find out whether the logo you created attracts consumers.
4. Production Process
You have created a concept, design, and logo. Now is the time to start producing your clothing brand. The next question, for example, is how many t-shirts you will produce for each design, size, and color. By following the market price, the less you produce the number of t-shirts the fewer profit margins you will get.
However, a small amount will make your brand more exclusive, which means your brand value is getting higher. You can set a high price for each item you make. However, that is not a wise choice for a new brand unless the target market is middle to the upper class.
The final step is to market your clothing brand. There are two marketing channels you can use, namely online and offline channels. You will find advantages and disadvantages for each channel. Offline channels, for example, create a high level of customer confidence because customers know where they should look for your clothing products.
Lack of offline channels is the high cost of store rental and promotion. For online channels, the advantages, marketing costs are relatively lower. The promotion costs are also lower than the offline channel because you can use the website for sales or promotions. The disadvantage of the online channel is that the customer has no experience before buying a product. Doubts about the payment and delivery process can reduce the level of consumer confidence.
How to start a clothing brand is not too difficult. You just need patience. To achieve success in building a fashion business, it takes a long and winding process. You can get through all that with strong struggle and patience.