Want to start a business but don't want to get involved with marketing? Or maybe you want to run a business that already has a strong enough branding in the community? So the only solution is to choose a franchise business. Yep, if you are a beginner who wants to start a business, franchising is the best choice because the risk of loss is not too big.
Mistakes Happen During Franchise Business
Not only benefits investors, the franchise business is also very profitable for the owner. Because you have the opportunity to expand your market share from other party funds. It's just that, it turns out that there are still some mistakes that franchise business owners and investors don't realize.
8 mistakes that beginners often make when running a franchise business
1. Find Capital from Debt
What is called a franchise business, of course, must require a large enough capital, especially for its operations. Even though you can get raw materials from business owners, you still have to take into account the matter of renting the location to the salary of prospective employees.
But the most important thing is to prepare the capital to buy packages offered by the franchisor.
Because the amount is quite large, some potential investors are desperate to apply for loans from banks. Is this wrong? No, not very wise. Be aware that applying for a loan to the other party costs you a lot.
2. Wrong choice of partner
Not only applies to potential investors, franchise owners can also make mistakes in choosing a business partner. As a potential investor, it is a good idea to study the franchise lifestyle before choosing one.
Likewise with franchisors, don't immediately darken your eyes when prospective buyers want to choose a particular franchise package.
3. Quickly Open a Branch
This is the mistake most franchisors make, namely being tempted to open a branch. Especially if many potential investors are interested in franchise packages. sure makes you impatient.
Even if you as a manager and potential investor are not ready, a new branch that has been opened can be chaotic and eventually disrupt the overall business operations.
4. No Experience
Even though the franchise business is not complicated, you can't take it for granted. Even though there are many opinions that say if the franchise is the best business choice for beginners, you still have to be vigilant. Experience is the key to a successful franchise or not.
5. Messy Business Management
If you are a franchise business owner, don't you dare offer a franchise package before perfecting business management. Why is that? Because if you carelessly want to open a branch and are only tempted by incoming capital but don't fix operational management, your franchise business might fall apart and lose big.
6. Buy a Franchise Today
Some franchise concepts are even loved and are reaping success, ranging from laundry franchises, coffee shop chains, travel agencies to various delicious culinary delights that are viral.
But it would be wise if you don't choose a franchise just because it's popular.
7. Lack of understanding about franchising
The next mistake that potential investors often experience is buying a franchise package without understanding what the business is like. You know, when you start a franchise, you have no right to change the system that has been set by the owner.
You are technically a shop owner, but you must obey the rules of the franchisor.
8. Lack of in-depth research
It is better if before opening new branches and accepting investors, do your research first. Can your franchise product sell well? How big is the operation that must be spent on a marketing strategy for prospective new customers.
In-depth research should also be carried out by potential franchise buyers, who do not really believe in the appreciation or positive scope the franchise business receives.
It is not impossible that in the end the franchise business that you are in will be stronger and of course more successful. Spirit!