Online marketing is still the main weapon for most marketers. How not, apart from its very wide reach, online marketing can be said to be quite affordable in terms of price.
Boost Business with Buzz Marketing
Buzz marketing is one of the right choices for those of you who want to perfect your current marketing strategy.
What is Buzz Marketing?
The mouth referred to in this case is the mouth of the bell. In general, buzz marketing is a part of viral marketing.
So, in simple terms, this one marketing strategy uses buzzers to continue talking about products or services so that they become trending in cyberspace.
Indirectly, over time people will also be interested in talking about the product and telling the people closest to them.
As a result, your business engagement will increase because the public knows your product or service.
This method is very effective when you are about to launch a new product or service.
Buzz Marketing Pros and Cons
Buzz Marketing Pros and Cons
By implementing a buzz marketing strategy, of course, there are several benefits that you can get:
- people will talk about your brand
- get tons of users
- an affordable price
- increase business sales
- get feedback from users
Compared to placing offline ads on billboards or in offline media, using buzzers to implement this marketing strategy is somewhat cheaper.
Apart from being cheaper, the reach of users obtained can also reach all corners of the world.
While there are a number of tantalizing benefits, buzz marketing has its drawbacks too.
Reporting from Marketing 91, one of the drawbacks is that the process is arguably very complicated.
The reason is, it is not easy to make a product go viral and become the conversation of many people even though using a buzzer.
That way, when implementing this strategy you must be willing to do it to its full potential and with a high level of consistency.
Tips for Buzz Marketing
1. Create an attractive campaign
What does it mean to hire a large number of buzzers or influencers, but the campaign content is monotonous and uninteresting?
It actually keeps customers from paying attention to your product.
Reporting from Neil Patel, one way to maximize buzz marketing is to think about a mature concept for creating campaigns and content.
2. Maximize social media
In order for your product to go viral, make sure you get the most out of social media as possible.
Share your campaign on various social media, such as Facebook, Twitter, Instagram and others.
By maximizing all available online platforms, your product will become a topic of conversation for many people.
3. Improve product quality
Remember, a viral campaign must be balanced with outstanding product quality.
It would be very unfortunate if consumer expectations of your product were not fulfilled optimally.
Therefore, balance the virality and quality of your product or service in order to meet customer expectations.
4. Campaign analysis
Don't forget to analyze the campaigns you have run.
This is done to find out how much interest the customer is in your product. In addition, you can also find out which ones need to be fixed and reduced for the next campaign.