Paid Marketing. In this modern world, paid marketing is one of the most powerful marketing strategies. This marketing method is one of the fastest ways to help potential customers find the brands and products they sell, according to Forbes' statement.
If brands start to be noticed by the public, their chances of winning in the market will be very high.
So, seeing the importance of this marketing strategy, we need to first discuss the definition of paid marketing.
What is Paid Marketing?
These paid campaigns can take advantage of more than one digital channel, including SERPs, social media platforms and community-based websites. In addition to display ads that can be found on SERPs and web pages, paid marketing can also take the form of sponsored social posts and articles on guest blogs.
Well, it is this strategy that makes paid marketing so effective.
Because, according to Retail Drive research, 87% of customers will start their search on a digital channel, regardless of whether they end up making a purchase online or in person.
Types of Paid Marketing
However, over the years, the application of paid marketing has evolved and has been divided into four specific categories.
What are the types of paid marketing? Here's the explanation:
1. Paid search marketing
The type of paid marketing that companies often take advantage of is paid search marketing.
Also known as search engine marketing, this strategy serves text and image ads for customers searching for brands on platforms like Google and Bing.
2. Social media marketing
Next, marketers often use paid marketing strategies in the realm of social media.
In this one category, companies will look for potential customers based on their interests and habits on social media platforms.
3. Display marketing
Similar to search engine marketing, the way display marketing generally works is by providing advertisements to website visitors.
Even though this paid marketing category seems simple and has been used frequently, its application still requires the help of retargeting technology.
4. Influencer marketing
As one of the modern marketing methods, paid marketing is also often used by companies in their influencer marketing needs.
Each of the types of paid marketing strategies above has unique goals at different stages of a buyer's journey.
Benefits of Paid Marketing
- Clear success metrics
- Promise fast results.
- specific and detailed customer targeting
- assist companies in building good relationships with customers
- Implementation costs are inexpensive.
- offers insights from multiple digital channels.
That's a brief explanation of the marketing form that you need to know.
Simply put, a paid marketing strategy can be used by companies to catch customer attention quickly.
Can be applied to various digital channels, this marketing method is considered suitable for marketing needs in the modern era.