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Types of Online Advertising . Posting promotional content on the internet can help businesses make many profits. Well, in use, there are several types of online advertising that can be used in marketing.
In today's digital era, online advertising has an important role for marketers to increase their business sales.
How could I not, according to data from Hubspot. 68% of marketers say that paid advertising or paid advertising plays an important role in marketing strategies.
Seeing this data, it is unfortunate if you as a marketer do not make good use of online advertising.
Types of Online Advertising That Can Help Increase Sales
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| @freepik |
Here are some types of online advertising that can be used to increase your sales. And of course the one that is trand in 2021.
5 types of online advertising that help increase sales
1. Native advertising
Have you ever heard of native advertising?
Quoting Adskills, native advertising is a type of advertisement that appears on various platforms and adapts to the format of the platform.
Due to each platform, marketers often use native advertising to customize ads. Because, annoying ads will not disturb users.
For example, suppose you want to install native advertising on Facebook. So, the appearance of the ad will adjust Facebook, starting from the font, layout, to the shape of an image or video.
2. Display ads
Another type of online advertising you need to know is displaying advertisements. Most of you may often encounter this type of advertisement nowadays on the internet.
Taken from Web FX, display advertising is an online advertisement that is placed on websites, social media and applications.
Usually, display ads have a display in the form of text, images, video, audio, or even moving images.
3. Search engine marketing (SEM)
Search engine marketing is one of the advertising strategies that marketers rely on.
How not, SEM is an ad that works based on our website keywords that can be in the SERP section of the search page.
Often see web pages that are at the very top of the search page and have advertisements written in the left corner? Well, that seems to be called SEM.
In practice, this type of online advertisement will be charged a fee if a user clicks on the ad.
The term usually used is PPC (pay per click). So, marketers have to pay every time someone clicks on the ad.
To use this ad, marketers will usually be connected to a Google service called Google AdWords or Google Ads.
So, to practice this ad, you must understand Google's keywords and algorithms.
4. Social media advertising
Marketers also often rely on advertisements provided by various existing social media.
As we know, in today's era, there are social media advertisements such as Instagram Ads, Facebook Ads, Twitter Ads, to TikTok Ads.
Well, all of that can be used by marketers to increase brand awareness or sales.
Advertising on social media also takes many forms. Some are just pictures, videos, or even moving pictures. The great thing about this type of online advertising is that you can determine who the target you will be targeting for the ad.
5. Mobile advertising
As the name suggests, this type of online advertising actually appears on smartphone users. Mobile advertising usually takes the form of advertising in general or it can even be via SMS text.
The benefit of this type of advertisement is it is very easy to access because most people play on their cellphones.
Read also: Digital Marketing 2021: 6 Marketing Channels to Consider in 2021
What do you think? Which application is the most effective for your business?
Think back carefully, and these rates can increase sales from advertising.
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