The first instant noodles in Indonesia



Instant noodles in Indonesia were first introduced by PT Lima Satu Sankyu (subsequently renamed PT Supermi Indonesia) and PT Sanmaru Foods Manufacturing Indonesia Ltd. which was founded in 1968. In the same year, the first instant noodle brand in Indonesia was launched, Supermi. Four years later, 1972, the famous and second instant noodle brand was launched in Indonesia, Indomie.

Instant noodles are one of the favorite foods of Indonesian citizens. It is certain that almost everyone has tasted instant noodles or has a supply of instant noodles at home. In fact, it is not uncommon for people to bring instant noodles when they go abroad as a supply of "local food" if the food abroad doesn't taste.

Supermi and Indomie are the first-ever and most well-known brands of instant noodles in Indonesia - so famously, Indonesians call instant noodles the name "Indomie", even though the consumption is not branded as Indomie. Other famous instant noodle brands include Supermi, Sarimi, Salam Mie, ABC Noodles, Gaga Mie, Alhami, Santremie and Mie Sedaap. The producers that dominate the production of instant noodles in Indonesia are Indofood Sukses Makmur which produces Indomie (1972), Supermi (1968 as multipurpose instant noodles and 1976 as instant noodles with seasonings), and Sarimi (1982).

At present, Indonesia is the largest producer of instant noodles in the world. In terms of marketing, in 2005 China occupied the top spot, with 44.3 billion packages, followed by Indonesia with 12.4 billion packages and Japan with 5.4 billion packages. But South Korea consumes the most instant noodles per capita, with an average of 69 packs per year, followed by Indonesia with 55 packs, and Japan with 42 packs

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