There are still many who don't realize that customer loyalty and customer satisfaction have differences.
In the business world, customers are an important foundation that must be maintained from time to time.
From customers who frequently buy your products, customer loyalty will usually be created and customer satisfaction.
Well, both must be maintained as much as possible for the smooth running of your business in the future.
However, where lies the difference between customer loyalty and customer satisfaction?
Don't worry, here Glints has it covered for you.
Read also: Lifestyle Segmentation, Important Factors to Increase Customer Loyalty
Get to know Customer Loyalty and Customer Satisfaction
According to Hubspot, customer loyalty is the desire of customers to buy a product from the company on an ongoing basis.
This is due to the pleasant experience that customers get through these products.
As a result, they will be loyal to a product and even don't hesitate to promote it to those closest to them.
Customer loyalty is one of the success points for the company. The more customers who are loyal to the product, the better the progress of the business.
In fact, you could say that customer loyalty can help business development faster than through the sales or marketing team of the company itself.
In these conditions, they do product promotions without being paid at all by the company.
2. Understanding customer satisfaction
Customer satisfaction or customer satisfaction is clearly different from customer loyalty.
Basically, according to Neil Patel, customer satisfaction is a response from a customer regarding a product or service.
Has it met or even exceeded customer expectations? Does it actually make customers completely dissatisfied?
It is important for companies to measure customer satisfaction by providing surveys or other ways to find out how customers feel after buying a product.
If you're happy, that's a good thing for the company. However, if they are not happy, they will provide feedback on your product and that must be corrected immediately.
Just like customer loyalty, customer satisfaction is also important for companies to develop their business.
Because, if customers are satisfied with your product, they are sure to give good reviews regarding your product, either online or to their closest people.
Difference between Customer Loyalty and Customer Satisfaction
According to Inc, customer loyalty is more than just measuring customer satisfaction. Because, loyal customers will always recommend products to others.
In addition, customer loyalty also continues to run even though sometimes they have bad experiences using their products.
On the other hand, customer satisfaction is simply knowing the feelings of the customer when using the product.
From this, it is clear that you can see the difference between customer loyalty and customer satisfaction.
Most companies misrepresent the two terms by putting customer satisfaction first.
This is because customers can easily say that they are satisfied with the product or service.
However, it is quite difficult for customers to want to recommend a product to their closest people.
Apart from all that, it is important to develop both at the same time. If the customer is satisfied, they have the potential to become a loyal customer.
When the level of customer loyalty is high, all you have to do is increase it consistently so that your business runs smoothly.
Well, that's a brief explanation of the difference between customer loyalty and customer satisfaction.