The most important and foremost thing in running a trading business is to attract as many buyers as possible to create transactions. The more transactions that occur, the opportunity for entrepreneurs to earn a profit will be more wide open.
Therefore, customers are the main life for the sustainability of a business. Lonely customers will be a very frightening specter for the sustainability of a trading business.
Especially if we are in a difficult economic situation and people's purchasing power tends to decline. Of course, you need a way to attract powerful customers so that they want to buy the products we offer.
6 Ways To Attract Customers To Be Interested In Buying Our Products
Here are a few ways to attract strong enough customers to get them interested in buying our products and create as many sales deals as possible.
1. Informing the Strengths of Our Products
When releasing a product to the market, inevitably we will be dealing with competitors.
In market competition, each trader will compete to offer their best product in capturing the market.
how to attract customers in trading
Therefore, if you don't want to lose in market competition, you also have to offer the product as well as possible, namely by informing the advantages of your product.
The advantages of this product will be an attraction and differentiator from products from other competitors.
The more advantages your product has, the more buyers will be interested in buying your product.
2. Offer Products at the Right Market Share
Of course, every product we sell has its own market share. For example, traders of agricultural equipment have a special market share for farmers. Or baby equipment traders who have a market in the form of parents who have just had a baby.
So one way to attract customers to buy our products is to offer your products at the right market share.
Do not get the wrong product to offer to the market that does not need the product you are selling because the possibility of a transaction will be very small.
3. Provide Sample or Tester
If you often go to shopping centers, you must be familiar with marketing strategies that provide samples or testers to attract the attention of potential customers.
By letting potential customers try it first, they will directly feel the impact of the products you offer. Psychologically, it is 50% helping to encourage them to buy your product.
So, don't underestimate some services, such as buyers who are asked to try driving the car they are going to buy or food sellers who provide testers.
4. Ask for Reviews or Reviews from Customers
In the digital era like today, testimonials from consumers are very easy to find in any form.
We will easily find reviews or reviews from consumers on various platforms, from social media to Google reviews.
Positive reviews from your customers will be very meaningful for the progress and sustainability of your business.
5. Friendly and neat
When a prospective buyer enters a store, whether it is for shopping or just looking, it means that there is a potential for a transaction to occur.
Even if, for example, there is no transaction at that time, the prospective buyer may come back again or recommend your product to someone else.
Therefore, it is very important for store staff who are at the forefront such as salespeople to be friendly and have a neat appearance. Because it will give a very good impression on all the visitors who enter your shop.
6. Make the most of social media for promotion
Social media is the most powerful promotional tool for today's digital era. By leveraging social media, you can create a tremendous marketing buzz to attract a large number of customers.
Social media can also be an excellent means of communication in establishing closeness between consumers and entrepreneurs. This closeness is essential to creating a long-term, sustainable relationship